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While working as a stylist in Bombay, Prasoon Sharma had the courage to do something not a lot of people do—take the leap to start his own clothing brand. And that’s how Triun was born in 2019.
At Triun, every part of the decision-making and production processes—using handloom, focus on men’s wear, small production units, and giving away leftover fabric to nearby villages—is carefully chosen to walk the path of waste reduction.
The designs are bold and inspired by nature, and the clothes experimental and stylish, keeping with Prasoon’s intention not to accede to rigid social identities.
Prasoon moved to Bombay as a teenager to chase his dreams, and found the space for creative expression he was after. But a few years into his time here, a lot of the fashion world began to feel “superficial” to him. “A visit back to my hometown reminded me of the beauty and simplicity I’d grown up with; I saw the same swans at a pond that I used to visit with my father,” he says. That moment was transformative for him—he gave up his career in styling and moved to the outskirts of Jaipur, living closer to nature.
It wasn’t all sunshine and roses—changing careers and launching his own brand came with difficulties. “We started small with one master tailor, making patterns and experimenting, but there was significant fabric waste. That’s when we began repurposing scraps into jackets and using cording techniques.”
This method, triggered by necessity, later became a core value for Triun. They make most of their clothes to order, and usually produce designs in limited runs that sell out. All leftover fabric is donated to local organisations that work in rural areas, and is turned into rugs and other home accessories.
Though Triun is often described as a streetwear brand, Prasoon wants it to be known that there’s no one style that defines it. “We’re creating clothes in our own way, without boundaries or a specific label. It’s an evolving process, and while we may eventually find a niche, we want to keep our path open for now,” he says.
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