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Misharan

Bhavya Soni, founder and creative director of the label Misharan, finds art in the simplest acts—the way fresh flowers light up a room, the meditative ritual of peeling vegetables, and her naani’s trusty method of draping sarees over a sandook (iron trunk) to keep them crisp. This instinct to uncover beauty and charm in seemingly mundane moments is something she inherited from her grandmother, whom she credits as the biggest source of inspiration for her upcycled luxury fashion label. 

But this isn’t just another upcycling exercise, it’s also about preserving stories that honour the power of nostalgia while navigating a bold, contemporary identity.

“Inspiration doesn’t have to come from a single source; it can come from culture, cinema, music, the stories of people around you, your own dreams and memories,” she says. Soni takes it a step further by transforming generational garments into contemporary silhouettes. 

“A 21st-century girl may not be able to wear a saree every day, but she still has so many memories associated with it,” she points out, explaining that her statement pieces are meant to serve as a bridge between then and now. 

To study old photography as a means to communicate with the future may not be novel, but Soni’s grandmother was always ahead of her time. Inherently fashionable, her grandmother wore pearl necklaces and silk sarees. As a woman in the ’90s, she embellished sleek buns with red roses and sauntered in with lush velvet clutches —a look too spell-binding for the designer to erase from her memory. 

One of Soni’s most special designs from the 'Haryaali Banno’ collection is the Gulaab Jamun set, crafted from a 30-year-old silk saree her naani wore to her mother’s wedding. “If these pieces could talk, they would feel like a warm hug from your elders, always wrapped around you.”

As Misharan’s journey evolves, Soni is looking beyond her personal collection of sarees and custom-made orders to craft standalone collections that honour the fading art of the Benarasi silk weave. “If we want Gen Z to connect with a Benarasi silk saree, we must [reimagine] the textile in a way that preserves its soul while innovating to make it more relatable.”

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