Sushant Abrol, the designer behind Country Made, infuses his work with a sense of journey, memory, and nostalgia, rooted in his own familial connections to history and war. His designs often depict a figure—the soldier—through various travails, capturing a range of emotions and experiences. His inspiration comes from personal and historical narratives, rather than abstract concepts and his use of imagery is multifaceted. In one example, a soldier writes a letter amid the chaos of war, with undecipherable lines conveying emotion. In another, a weary soldier returns from battle, his face lined with hardship. Abrol also explores disruption, with images such as that of a paratrooper's unpredictable descent against heavy winds, and a man returning to a changed home, marked by broken glass and withered walls. These visuals translate into the designer’s textured garments, appliqué, and handcrafted elements.