There’s beauty in the everyday, in the mundane— and that’s what Nikhil and Nishtha want their brand, With N, to highlight. Using minimalist designs, With N offers practical, all-purpose, all-weather wear. The brand is a mirror to its co-founders, reflecting the values they hold dear and aspire to live by. It is also a celebration of everyday India—the India we walk past and are surrounded by daily but rarely pause to truly see.
“Minimalism and the fact that it has to be a part of everyday living are the two mainstays of the brand,” Nishtha says, adding that their designs are “approachable”. “You don’t have to think too much; you don’t have to buy anything new to pair with it—maybe just an individual garment from the website that can pair with anything already in your wardrobe.”
The story of With N began in 2018, when the two co-founders started discussing their shared values. Nishtha worked as a journalist with The Economic Times, while Nikhil was a travel designer for boutique agencies and a consultant for fashion brands. What started as an Instagram page in 2019 gained momentum, prompting them to quit their jobs and pursue the venture full-time.
“When we began, the focus was on making comfortable, good-looking clothes that were also affordable. Neither of us had a professional background in fashion, so we approached this without knowing the nuances of the industry. Over time, we realised the unique quality of handloom fabrics—their unmatched texture, individual character, and minimal environmental impact. Handloom textiles truly embody slow fashion,” says Nikhil. A visit to weavers in West Bengal convinced them that handloom was the way to go. With N has collaborated with numerous artisanal clusters, but much of their business involves fabrics from Bengal.
Minimalism finds a place in every aspect of their brand. With N encourages clients to think carefully before purchasing—asking questions about sizes or clarifying doubts—so that what they buy is something they truly use. They also offer custom-made clothes. With N is a glimpse into better living—a more inspired, grounded, gentle, and responsible way of life.